Automatically generated offer brochures

Background information

Every two months there are special offers for Würth customers in the various divisions. For several editions these "Würth ProfiTipps" brochures have been designed by Kittelberger and brought into the correct layout.

Key data
  • wuerth profitipps 04 detail image 5

Cooperation between Kittelberger and Adolf Würth GmbH & Co. KG

Adolf Würth GmbH & Co. KG has been working with Kittelberger in the field of catalog production for several years. The good cooperation as well as the diverse experience of Kittelberger in the field of automatically created print products were the starting point for the creation of the ProfiTipps offer brochures to the Reutlingen-based service and software company.

The offer brochures are compiled at Würth in a multi-stage process and automatically output in InDesign. After finishing the corresponding design, the finished pages and brochures are imported back into the PIM (Product Information Management) of Würth AG and can be used for further projects.

The six times per year published brochure "ProfiTipps" is created for 11 divisions. The design of the pages is carried out by Kittelberger based on the corporate design of the Würth company: Although it is generated automatically, sophisticated layouts are created here.