Award goes to Kittelberger media solutions

The microsite for the PLR 50 C Laser Measure which was produced by Kittelberger on behalf of Bosch Power Tools received the silver Annual Multimedia Award.

Kittelberger media solutions implemented all the graphics, creation and production. Users learn how to use the device by embarking on an interactive voyage of discovery. Live exploration with test measurements makes the microsite into an exciting experience.

About the 2016 Annual Multimedia Award

The device's functions and applications are presented in an interactive and playful form. Individual functions can be simulated. The implementation, which included the complete internationalisation, was produced exclusively in HTML5 to allow the use of iOS terminals, e.g. at the POS. The microsite was backed by a FaceBook campaign, online banners, print adverts and an image film. In addition various countries organised prize draws which were accessible on the microsite.

The goals and success of the microsite for the PLR 50C

The device's functions and applications are presented in an interactive and playful form. Individual functions can be simulated. The implementation, which included the complete internationalisation, was produced exclusively in HTML5 to allow the use of iOS terminals, e.g. at the POS. The microsite was backed by a FaceBook campaign, online banners, print adverts and an image film. In addition various countries organised prize draws which were accessible on the microsite.

The task was to present the basic functions of the PLR 50 C digital laser measure to the relevant buyer target groups by means of easy to understand animations and graphics. The microsite is a vital module in international product communication. Its modular design means that each country can include specific national contents.

"We were especially pleased that we were able to play to our strengths in the implementation - that is the close connection between creation and technology," explains Jürgen Schwitzer, CTO at Kittelberger responsible for e-business. "This allowed us to save valuable time during implementation otherwise required for coordination between the agency and the implementer."

After the website was rolled out in 33 European countries, the market feedback was so positive that the special has now been rolled out in South Africa, Australia and New Zealand. Since it went live, the site is constantly visited by several thousand users a month and helps to explain and disseminate the product's benefits.

Go to the PLR 50 C web special