The latest issue of Prokom (Q1/2014), the product culture magazine, published an article written by Jan Kittelberger about PIM and MAM. Using examples taken from actual projects, he explains the advantages of an integrative approach of the advastamedia® suite.

Instead of managing PIM and MAM systems separately and then connecting them via interfaces, advastamedia® provides a close networking of PIM and MAM. This harnesses synergy effects to improve workflow, minimise costs and ensure data quality.

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